About Karla Gravert
President, Operations and Contracted ServicesKarla is the founder of Caberra Systems, Inc., a corporation specializing in solutions that help companies save money by operating more efficiently. Karla leads internal operations in addition to the outsourced personnel division.
Karla has over 13 years experience in marketing communications for high-tech organizations delivering products, software and services to a variety of industries.
Karla offers direct experience in developing communication strategies and budget plans that directly tie to corporate and product goals. Practiced in logo, brand, positioning and message development; creating sales material, managing public relations and working with the media; creating and maintaining websites; planning and staffing of corporate, state and national events; creating and monitoring measurable integrated lead generation campaigns; and establishing online campaigns including Pay-per-Click and site optimization.
Before founding Caberra, Karla was director of marketing for SpireLine Systems, a mobile data communications provider specialized to the public safety industry. In her role, Karla was hired to develop and launch the high-tech start-up and develop market awareness in addition to generating qualified leads using low-cost campaigns.
Prior to SpireLine, Karla Gravert led the marketing departments at Patron Systems and encryptX Corporation. In these roles, Karla was responsible for all aspects of corporate and product communications.
Karla spent 6 years at Intrado where she was a key contributor the rebranding of SCC to Intrado and the development of product suites. Karla also led the marketing efforts in launching and branding the company in new markets and performed a wide-range of work in messaging and sales material and campaign management for a number of products.
Karla holds a Bachelor’s degree in Business Administration with a marketing emphasis from the University of Northern Colorado. Karla is currently a member of the Boulder Marcom Group and Business Marketing Association and has served on the board of the Colorado Business Marketing Association.
Caberra helps companies identify and implement solutions that save money and increase productivity. From innovative LED lighting to outsourced personnel, Caberra can help your business save money.